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Director of Sales & Marketing

Company: Hyatt
Location: Richardson
Posted on: May 14, 2020

Job Description:

The Director of Sales & Marketing is responsible for proactively soliciting appropriate business opportunities through a combination of tele-prospecting and direct sales to achieve personal and hotel revenue goals. Responsible to learn how to support the property and drive customer loyalty by delivering service excellence throughout each customer experience.ESSENTIAL RESPONSIBILITIESEnthusiastically and proactively sell the propertys concept to group, corporate and leisure prospects in a way that best illustrates the identity of the brand as innovative and new.Prospect and qualify all lead sources through cold calls, tele-prospecting and networking to generate new opportunities.--Consistently meets or exceeds individual and team sales and catering goals and hotel budgets---- --Managing preferred corporate, wholesale, leisure transient, and group accounts that meet or exceed hotel revenue goals-- --Negotiates contracts ensuring that all pertinent aspects of solicitation and closing are complete and documented-- --Actively pursue new clients through creative/innovative sales techniques and aggressive prospecting-- --Identify opportunities to upsell customer through food & beverage offerings, room upgrades, AV and lighting upgrades and spa faculties, if applicable---- --Manages lead sources to ensure quantity and quality of leads---- --Create customized Wedding Packages, Menus, and proposals, etc.-- --Respond to all customer inquiries within 24 hours or sooner---- --Maintain accurate Envision information on all bookings, specifically program details, client correspondence, traces and to-do lists-- --Conduct unique site inspections that create a WOW experience for the customer-- --Follow proper event management procedures for event execution to include but not limited to BEO creation, F&B forecasting, resume communication, amenity/VIP designation and room block management-- --Produce and distribute accurate banquet/catering event orders, timelines, diagrams, and resumes within timeframe set by hotel---- --Coordinate, plans and implements wedding related marketing tactics and events---- --Drive strategies to develop long term business relationships and repeat business---- --Attend tradeshows, make on-site field presentations, and outside sales calls to prospective clients-- --Monitor sales activities/performance to ensure revenue goals meet or exceed established plan and accurately report variance/projections to management---- --Participate in weekly strategy meetings and use Revenue Management resources to help make informed decisions and maximize revenue-- --Ensure that the property is maximizing the use of all company, brand and local CVB programs-- --Recruit the best possible sales team and reduce turnover through coaching, counseling and training---- --Provide support and coaching for team members to drive high levels of performance, job satisfaction, and personal growth---- --Develop and maintaining positive relationships with peers, competitors and brand partners-- --Develop annual Group, Banquet, and Catering Operating Budget and Sales & Marketing plan in conjunction with the propertys executive team and executes marketing-related items---- --Work with other hotel departments to successfully market amenities including spa, restaurant, lounge and events (as applicable)---- --Coordinate local advertising to promote hotels restaurant, lounge, spa, etc.---- --Add creativity and trend insights into driving catering revenue via wedding packages, promotions and public relations-- --Work with corporate marketing team, vendors and agencies to develop creative-- --Represent hotel at various meetings and events in support of community and public relations---- --Use brand opportunities to drive revenue-- --Track and report on all sales activities for hotel---- --Track and report on all event planner surveys and feedback-- --Keep informed of industry news that affects the organization and shares information with team---- --Partners with Operations in providing a customer experience that exceeds the customers expectations.-- --Effectively develop relationships within the community to strengthen and expand customer base for future sales opportunities.-- --Be an active part of the property management team fostering and developing the desired Azul Hospitality Group culture-- --Stimulate a friendly, cheerful attitude in his/her conduct with other managers, guests, and fellow associates.-- --Drive product quality and a unique guest experience at every opportunity.-- --Ensure that all administrative procedures are in place and functioning effectively-- --Ensure a challenging and exciting environment to encourage full career development and personal growth-- --Establish and monitor cost and expense control systems and procedures to achieve budgeted operating results.-- --Take corrective measures and actions to ensure highest possible profitability.-- --Maximize revenues through pro-active action rather than re-active.-- --Work as a member of the yield team to ensure maximum occupancy is achieved at the highest possible average rate via effective setting and monitoring of rate occupancy controls.---- --Assist in revenue management, room inventory control, stay controls and distribution channels as needed.--Advise the General Manager of all matters relating to Sales & Marketing.--Attend weekly leadership meetings.

Keywords: Hyatt, Richardson , Director of Sales & Marketing, Sales , Richardson, Texas

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