Digital Marketing Coordinator

Company: Mercedes-Benz of Plano
Location: Plano
Posted on: February 15, 2026

Job Description:

Job Description Job Description ESSENTIAL FUNCTIONS: Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. Digital Marketing & Website Management Manage all EAG and manufacturer websites, ensuring content is current, accurate, optimized for SEO, and aligned with brand standards Maintain and manage branded social media profiles, ensuring consistency in voice, visuals, engagement, and promotional alignment Monitor and analyze Google Analytics (GA4) and other digital performance metrics to improve engagement and conversion Support introductory website backend management, including content updates, asset uploads, basic CMS navigation, and coordination with web vendors Monitor new and pre-owned vehicle merchandising (photos and descriptions) to ensure consistent, optimized inventory display across all dealerships Support acquisition, loading, and management of digital marketing assets Submit and support occasional digital creative requests (graphics, promotional materials, landing pages, etc.) in collaboration with internal or external design partners Work with marketing partners to identify new technologies and processes to improve conversion and sales performance Reporting & Data Analysis Generate and compile performance marketing data and insights for Leadership Prepare month-end, monthly, quarterly, and year-end marketing performance reports Analyze lead, sales, and e-commerce data for Marketing, Sales, GM, and Executive teams Conduct research on competitive landscape, market trends, and customer behavior Translate analytics findings into actionable marketing recommendations Campaign & Project Coordination Support development and execution of marketing strategies and promotional calendars Coordinate campaign deliverables, objectives, timelines, and approvals Ensure marketing projects are delivered on time by managing workflows and routing materials for review Assist in planning conferences, events, and promotional meetings Budget & Strategy Support Assist in managing and actualizing quarterly marketing budgets Research new prospective customer sources and provide strategic recommendations Ensure digital initiatives deliver measurable impact and remain aligned with overall brand strategy Other Duties: Job description is not designed to cover a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time MINIMUM QUALIFICATIONS/SKILLS: E ducation & Experience Bachelor’s degree in Marketing or related field 1–3 years of related marketing experience (or equivalent combination of education and experience) Technical Skills Strong working knowledge of: Google Analytics (GA4) SEO/SEM Email marketing, social media, and digital advertising Website analytics tools Digital vendor performance reporting Experience with digital graphics tools (e.g., Canva) Strong data analysis and reporting skills Core Competencies Strong analytical and data-driven mindset Excellent written and verbal communication skills Project management and time management skills Ability to manage multiple deadlines in a fast-paced environment Highly organized and detail-oriented Creative thinker with strong problem-solving ability SUPERVISORY RESPONSIBILLITIES: This role will not have supervisory responsibilities. WORK ENVIRONMENT: This job operates in a professional office/shop environment. This role routinely uses standard office equipment such as computers, phones, printers PHYSICAL DEMANDS: Physical requirements include occasional lifting/carrying of 5 pounds; visual acuity, speech, and hearing; hand and eye coordination and manual operate a computer keyboard and basic office equipment. Subject to sitting, standing, reaching, walking, twisting, and kneeling to perform the essential functions. Working conditions are primarily inside an office environment. BENEFITS: Medical Insurance plans tailored to salary and wage levels Dental and Vision Insurance Paid Parental Leave 401(k) with matching Disability Insurance, Pet Insurance, Group Life Insurance Flexible Spending Accounts Critical Illness, Accident, and Hospital Indemnity Supplemental Coverage Voluntary life and ADD coverage Short-term Disability and Long-term Disability Competitive Pay Plans Paid time off, Paid Holidays Employee discounts on vehicle purchases, parts and repair services Growth opportunities Annual company events and family-friendly celebrations AFFIRMATIVE ACTION/EEO STATEMENT: The Company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, or any other status protected under applicable federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Keywords: Mercedes-Benz of Plano, Richardson , Digital Marketing Coordinator, PR / Public Relations , Plano, Texas