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Growth Marketing Manager (Remote or Hybrid)

Company: Kalkomey Enterprises, LLC
Location: Richardson
Posted on: May 24, 2023

Job Description:

-Growth Marketing ManagerAbout Kalkomey Kalkomey Enterprises is the trusted guide to outdoor success. Our platform connects millions of people to the outdoors every year and we are the leading provider of safety-related education for outdoor recreational activities such as hunting, fishing, boating, snowmobiling and more in North America. Since our founding in 1995, our industry and product expertise has grown such that today we offer over 360 high-quality online and in-person educational courses, a suite of integrated web and mobile applications, and resources tailored to ensure our outdoor enthusiasts recreate safely and successfully. Kalkomey believes passionately that experiencing the outdoors improves our lives as individuals, families, and communities. We leverage our strong foundation in recreational safety education to become the trusted guide for consumers to experience success in all facets of their outdoor endeavors. And as passionate as we are in our mission, we are equally as passionate about fostering a work environment that supports our employees' own strengths and personal passions.Kalkomey is seeking a Growth Marketing Manager who is passionate about digital marketing. In this role, you will help identify growth opportunities and work cross functionally to manage the go-to-market strategy of our products and services. We're looking for someone who has a proven track record of partnering with multiple stakeholders and departments to bring growth initiatives to life. This is a key role in Kalkomey's performance marketing team that will contribute directly to the growth and profitability of our portfolio of outdoor recreation brands! -This role can be done remotely or hybrid (if you live near Dallas, TX or Grand Rapids, MI). -Essential Duties and Responsibilities:

Lead growth marketing strategies to acquire, activate, engage, monetize, and retain users, with
a focus on improving critical metrics Manage Kalkomey's multi-brand presence across various touchpoints including web
properties , app stores, and member dashboardsHelp look across portfolio and businesses to identify opportunities to grow across key metricsBe the voice of marketing to our cross-functional teams communicating the
growth marketing plan and providing subject matter expertise around product positioning and
GTM enhancements CRO theory development, test set-up and analysis, and execution guidance.Plan and execute customer referral & virality growth mechanisms, as well as win-back
programsConduct competitive, market, and user research to understand areas of opportunity, user
needs, behavior, attitudes, and perceptions, to inform strategyLeverage insights to build business cases for enhancements to marketing operations and tech
stack, and influence the growth and product roadmapsDrive innovative ideas and solutions in response to customer needs and changing market
conditionsAnalyze data and report on results from campaigns, experiments, and optimizations to the
team and key stakeholders across the organization -Qualifications:
-5+ years in a growth-oriented marketing role within a B2C environmentWorking knowledge of CRO testing tools (eg. Maxymizer, Optimizely, Google Optimize)Experience collaborating with product managers, BI and finance to size, plan and execute growth initiativesAbility to translate Persona and customer insights into actionable projectsExperience with product analytics and BI tools (eg. Mixpanel, Grow, Smartlook, SiSense, etc)Strong Copywriting skillsWorking knowledge of SQL is a bonusPrior experience in the outdoor space is preferred -What We Offer:In addition to a competitive salary and annual bonus, we offer these great benefits:
Employer matched 401(k)Medical/Dental/Vision insurance with generous employer contributions (including HSA)Paid Maternity and Paternity leave and benefitsAt least 3 weeks paid vacation, 13 paid holidays, paid community service day, and a flexible work scheduleAutomatic WFH contribution to each paycheckAnnual fitness and wellness stipend Access to industry ProDeals (outdoor-related retail discounts) -Kalkomey Enterprises, LLC is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. -#LI-RemotePowered by JazzHR

Keywords: Kalkomey Enterprises, LLC, Richardson , Growth Marketing Manager (Remote or Hybrid), Executive , Richardson, Texas

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