Area Director of Sales and Marketing
Company: Sonesta ES Suites Dallas Richardson
Posted on: June 20, 2022
The Area Director of Sales & Marketing primarily responsible is
leading & driving top line revenue strategy for traditional sales
related segments to include group, extended stay, volume transient
& catering for three Dallas/Richardson properties. The individual
is additionally responsible for staying ahead of market trends,
market share movement and ongoing competitive hotel analysis,
ensure budgeted revenues are met or exceeded. The Area Director of
Sales & Marketing is also responsible for developing and
implementing a marketing communications plan designed to achieve
the desired positioning for the hotels, as well as managing the
sales and marketing budget that supports revenue attainment.
-Responsible for leading & driving top line revenue for traditional
sales segments to include group, extended stay, volume transient &
-Assesses & reacts to market trends, market share & the competitive
-Develops and implements a marketing communications plan designed
to achieve the desired positioning of the hotel, as well as manage
the sales & marketing budget that supports all initiatives.
-Act as the hotel's voice of the customer and communicate key
issues/concerns at all levels of the organization.
-Fluent in reading/assimilating/using Smith Travel Research data,
financial P&L, mix of sales, forecasting, group pace/position &
a wide array of traditional hotel reporting.
-Ability to understand and communicate market trends, demand
generators, supply/demand and economic factors affecting hotel
-Conduct a professional, thorough site inspection of the hotel with
clients, exhibiting key features and benefits of the
-Conduct comprehensive competitive set reviews, SWOT analysis &
keep tabs on new supply.
-Understand GEO source & ability to develop a plan to penetrate the
-Develop/implement key segment strategy & managing key accounts
(both existing & target).
-Design effective sales deployment schemes & market
-Develop sales goals designed to achieve budget & market share
-Manage group pace measurement and set sales production goals.
-Manage sales activity & travel schedule.
-Participate in M.O.D. coverage as scheduled.
-Approach all encounters with guests and employees in an attentive
friendly courteous and service-oriented manner.
-Develop a full working knowledge of the operations and policies of
the hotel and applicable departments.
Keywords: Sonesta ES Suites Dallas Richardson, Richardson , Area Director of Sales and Marketing, Executive , Richardson, Texas
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