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Product Marketing Manager - UCaaS

Company: Blue Ocean Ventures
Location: Richardson
Posted on: May 16, 2022

Job Description:

Role Summary

The Product Marketing Manager will define an end-to-end marketing plan, create marketing collateral (digital and traditional), evaluate competitors, identify market trends, create effective SaaS product demonstrations, participate in tradeshows and industry events, lead other related responsibilities to enable products and services sales, and promote the executive team's thought leadership in the mobile business communications arena.

Reporting to the Sr. Director of Enterprise Services Marketing, the ideal candidate has hands-on experience owning end-to-end marketing campaigns, understands the communication service provider and channel partner markets, is passionate about the business communications space, and is adept at producing engaging customer collateral.

This position plays an instrumental role in defining the long-term direction of Mavenir's growth in the business communications space. The ideal candidate will work alongside the rest of the marketing team to create compelling content in all areas of the company's focus.

Key Responsibilities

  • Contribute to strategic and operational ideation for the effective marketing of Mavenir's products and services, specifically Mavenir's UCaaS Solutions.
  • Develop and deliver periodic communications with the partners in the form of newsletters, webinars, meetings, and regional/local events.
  • Develop and execute the marketing strategy for the UCaaS solutions
  • Produce content from scratch, including quick-turn-around and media content.
  • Acquire comprehensive understanding of Mavenir's market, creating content targeted to the technical media, customers, analysts and the public at large.
  • Develop news articles, blog posts, web content, presentations, white label marketing collateral, and other assets.
  • Design, implement and deliver sales and partner training sessions.
  • Research and validate content with internal and external stakeholders as required.
  • Conduct research and participate in brainstorming to identify key insights and translate those insights into actionable marketing strategies, assets, and platforms for new and existing clients.
  • Contribute to and work with Mavenir's corporate and strategic Marketing teams, agency, media, and public relationship vendors and partners as required.
  • Work effectively in cross-functional teams to support Executive, Product, Sales, and Marketing groups to edit and create new, unique marketing content.
  • Contribute to strategic story-telling using digital, multi-media, and traditional platforms as required.
  • Script and define product demonstrations (with storytelling), create video recordings of the demos, and enable sales staff to do their own demos.
  • Perform technical product demonstrations during tradeshows, high profile customer meetings
  • and generate thought leadership through webinars and other live or recorded content
  • Maintain and manage Content Marketing project plan and editorial calendar.
  • Define, implement and manage marketing campaigns (email, social, etc.) for the UCaaS portfolio and generate the content to support them (blog posts, whitepapers, briefs, success stories, case studies, etc.).

    Job Requirements

    • Bachelor's degree or higher from a well-respected University, preferably with a focus on telecommunications, marketing, or business.
    • Extensive (10+ years) experience in marketing, communications, product marketing, and product management in the IT/telecommunications sector. Experience at global technology firms is a plus.
    • Experience implementing channel partner programs and managing partner relationships.
    • Experience marketing services and solutions to enterprises of all sizes, knowledge of the SMBs space and its specific challenges.
    • Excellent story-telling skills, demonstrating the ability to a create a cohesive and creative narrative that is easily understandable to the intended audience.
    • Excellent writing skills in English and exemplary editorial skills with a strong knowledge of grammar. Additional languages are desired but not a requirement.
    • Strong presentation/communication skills with experience conducting technical product demonstrations (both in person and online) and webinars.
    • Experience developing holistic marketing content integrating elements of sponsorship, experiential marketing, social media, content production, and customer engagement.
    • Advanced analytical skills with the ability to deliver custom research and insights on behalf of Mavenir.
    • Demonstrated ability to apply logical thought process to problem solve and deliver recommendations.
    • Process-oriented approach, with the ability to plan and execute projects cross-functionally and flexibility to adjust your approach when presented with new data or roadblocks.
    • Understanding of the telecommunications landscape, specifically UCC & UCaaS, cloud and software-as-a-service (SaaS) solutions. Knowledge about mobile messaging, Apple Business Chat, and Contact Center is a plus.
    • Experience working with executives and Product Management in the development, creation, and marketing of new corporate marketing content, strategies, and partnerships.
    • Proactive, collaborative, organized, curious, problem solver with a "can-do attitude.
    • Creative do-whatever-it-takes attitude, adapting to an ever-changing and fast-paced environment.
    • Experience developing presentations for use internally and externally, including tradeshows or other industry events.
    • Ability to manage multiple projects concurrently and meet deliverable deadlines.
    • Expert in Microsoft PowerPoint, Excel and Word, and the Microsoft Office suite.
    • Skills in image (e.g.: Photoshop, Affinity Photo), video (e.g.: Final Cut Pro, Adobe Premiere) and illustration (Affinity Designer, Adobe Creative Suite) are desired but not needed if candidate is willing to learn.
    • Flexibility to travel to customer meetings and tradeshows, as well as work non-standard hours when required (e.g.: do a remote demonstration to a customer in a different continent/time zone)

Keywords: Blue Ocean Ventures, Richardson , Product Marketing Manager - UCaaS, Executive , Richardson, Texas

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