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Content Marketing Manager

Company: NICE Systems
Location: Richardson
Posted on: April 28, 2021

Job Description:

Internal Job Title: Content Marketing Manager Job Posting Title: Content Marketing Manager Preferred Locations: Salt Lake City, UT, Dallas TX Description We are looking for a talented Content Marketing Manager to join our growing, hardworking, and winning product marketing team. If you love writing and creating marketing content, then keep reading! We need you to take project ownership of creating compelling marketing content for use in worldwide digital marketing campaigns, account-based marketing (ABM), thought leadership research, website, blogs, and more. What you will get to do in this role

  • Accelerate lead creation, conversion, and revenue by providing compelling and high engagement content
  • Using data, research, and collaboration, create B2B marketing content tailored to key audiences and personas, in a variety of formats including video, webinars, short and long form, infographics, blogs, SEO pages, etc., that build brand preference, audience engagement, digital authority, and website traffic
  • Work collaboratively with stakeholders including segment, product and channel marketing; PR, demand generation and marketing operations leaders; subject matter experts and external agencies
  • Create B2B marketing content that builds brand preference, audience engagement, digital authority, and website traffic
  • Publish and activate content using content management processes tools and systems
  • Evangelize strategy and process throughout the marketing organization
  • Collect, analyze, and report on content marketing KPIs to inform and optimize ongoing content marketing efforts Required education and experience
    • Prefer BA in English, journalism. Will consider BA in marketing, liberal arts, media, or communications
    • Minimum of two years related experience (e.g. publishing, editorial, journalism, content marketing, copywriting, digital marketing)
    • Experience creating content for retail, financial services, or healthcare industries
    • Demonstrated ability to quickly learn and understand new concepts, tools, and markets
    • Ability to successfully work across teams
    • Understanding of digital marketing tactics
    • Project management experience preferred
    • Related market and industry experience preferred

Keywords: NICE Systems, Richardson , Content Marketing Manager, Executive , Richardson, Texas

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