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Email Marketing Specialist

Company: Lennox International
Location: Richardson
Posted on: May 14, 2022

Job Description:

Lennox International (LII) is a leading global provider of innovative climate control solutions for heating, ventilation, air conditioning, and refrigeration (HVACR) markets. Beginning over a century ago, Lennox International has built a strong heritage of Innovation and Responsibility. Our position as an innovation leader continually inspires us to promote more efficient energy use and a healthier environment through our product operations. Our engaged and diverse workforce is committed to providing climate control solutions that provide the most value and comfort for our customers. We are proud to have instilled a shared sense of responsibility and commitment among our approximately 10,000 employees located throughout North America, South America, Europe, and Asia. Under general direction, recommends and implements strategies to achieve marketing goals for assigned products and services for one or more areas, product lines, or market segments. WHAT YOU'LL BE DOING: This is your opportunity to join an innovative Digital Marketing team that drives major digital marketing initiatives such as lennox.com, learnlennox.com, email marketing, marketing automation and b2b lead generation. The Email Marketing Specialist will act as the Pardot subject matter expert for internal and external email marketing communications. You will have the resources to be successful as you work with world-class creative teams, savvy digital marketers, a range of strategic teams across the company and best-in-class tools such as Pardot, Salesforce and Smartsheets. You will be the go-to person for email marketing strategy, execution, and analysis. This is your opportunity to join an innovative Digital Marketing team that drives major digital marketing initiatives such as lennox.com, learnlennox.com, email marketing, marketing automation and b2b lead generation. The Email Marketing Specialist will act as the Pardot subject matter expert for internal and external email marketing communications. You will have the resources to be successful as you work with world-class creative teams, savvy digital marketers, a range of strategic teams across the company and best-in-class tools such as Pardot, Salesforce and Smartsheets. You will be the go-to person for email marketing strategy, execution, and analysis. WHAT DRIVES SUCCESS: Having the right qualifications is only a part of what it takes to be a successful employee. At Lennox International, we believe in following a set of behaviors and competencies to achieve your full potential. In this position, it is vital that you embody these core competencies: Situational Adaptability: You flex your approach and demeanor to suit various scenarios. You successfully shift gears as new developments and competing priorities arise --- balancing routine tasks, urgent action items, and long-term projects is second nature for you. Decision Quality: You make thoughtful and timely decisions with the best interest of the organization in mind, prioritizing and organizing key deliverables and ensuring stakeholder buy in. Drives Results : You show pride in ---getting the job done--- with a bias for action, going above and beyond to ensure your responsibilities have been met. During high pressure moments, you work diligently to meet deadlines and show value in your work. WHAT WE ARE LOOKING FOR: Requires a bachelor's degree or an equivalent combination of education and experience. 3 years of experience working within Email Marketing You must understand the power of email marketing and why it---s still the 1 channel to communicate effectively with customers Experience working with internal sales teams on creative b2b lead generation campaigns Experience working with various strategic business teams Time management and adhering to deadlines QA oriented and attention to detail critical Basic HTML and CSS You can articulate how marketing drives sales opportunities Demonstrated ability in marketing automation platforms and CRM platforms, Pardot and Salesforce preferred Understand project management best practices. Experience with Smartsheet project management software is a plus CMS experience is a plus, DotCMS preferred WHAT WE OFFER: At Lennox, we realize that our greatest assets are our employees. This is why we are committed to providing limitless opportunities for growth and development of all of our employees, largely promoting from within the organization. Lennox offers employees a variety of flexible work options, as outlined in Lennox---s FlexWork guidelines, including the potential opportunity for remote work for select positions. This role is currently designated as having the option for up to 2 business days/week of remote work. Competitive base salary Excellent medical plans designed to support healthy lifestyles Mental and financial health programs Outstanding 401k with company matching Employee stock purchase program Community involvement opportunities Robust employee assistance program And much, much more WE VALUE DIVERSITY Here at Lennox, we believe that diversity and inclusion is critical to our success as a global company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. Our goal is to build workplaces that reflect the communities where we live and work, support the growth and development of each team member as they strive to reach their full potential, and empower them to be their authentic selves. Lennox is an equal opportunity employer.

Keywords: Lennox International, Richardson , Email Marketing Specialist, Advertising , Richardson, Texas

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