Email Marketing Specialist - Pardot

Company: Everest Search Partners LLC
Location: Richardson
Posted on: May 9, 2022

Job Description:

Job DescriptionThe Email Marketing Specialist will act as the Pardot subject matter expert for internal and external email marketing communications.You will have the resources to be successful as you work with world-class creative teams, savvy digital marketers, a range of strategic teams across the company and best-in-class tools such as Pardot, Salesforce and Smartsheets.You will be the go-to person for email marketing strategy, execution, and analysis. Your day-to-day:

• Email marketing campaign operations – Work with creative teams to build, test and execute effective email campaigns
• Work with the content marketing team to maintain the email calendar
• Maintain alignment with various business teams such as product, customer retention and sales teams
• Participate in campaign retrospectives and communicate the effectiveness of the email channel
• Recommends and implements strategies to achieve marketing goalsWhat we are looking for:
  • Requires a bachelor's degree or an equivalent combination of education and experience.
  • 3+ years of experience working within Email Marketing
  • You must understand the power of email marketing and why it's still the #1 channel to communicate effectively with customers
  • Experience working with internal sales teams on creative b2b lead generation campaigns
  • Experience working with various strategic business teams
  • Time management and adhering to deadlines
  • QA oriented and attention to detail critical
  • Basic HTML and CSS
  • You can articulate how marketing drives sales opportunities
  • Demonstrated ability in marketing automation platforms and CRM platforms, Pardot and Salesforce preferred
  • Understand project management best practices. Experience with Smartsheet project management software is a plus
  • CMS experience is a plus, DotCMS preferred

Keywords: Everest Search Partners LLC, Richardson , Email Marketing Specialist - Pardot, Advertising , Richardson, Texas